Every Marketer Should Have a Documented Content Strategy

No matter what study you read having a documented content strategy is a key contributing factor to the success of your content marketing efforts. Knowing you need to build one is the easy part. But what should your content strategy include? Guess no more.I invite you to use the handy content strategy template . It's structured as an excel template with several sheets so you can go from thinking about writing a plan directly to action in digestible chunks.

Messaging & Conten...