Training & Workshops

Whether you choose an in-person experience, or a virtual session, our sessions are highly interactive and personalized to your business.

Sessions are filled with exercises that not only teach you theory; they also show you how to apply ideas to your own business.

Training

Sometimes you have plenty of talented staff and a clear direction, but a skills gap is stopping you from executing with precision. Our training programs close these skills gaps and align the team around a shared approach.

There is no one size fits all course. We take the time up front to explore your organizational needs, and adapt our courses to your audience needs. Courses are designed to build peer group relationships that last. Students are also encouraged to reach out to their instructor after the class is completed with questions anytime. Our most popular classes include:

• “Marketing Strategy in a Post Pandemic Era”

• “Account-Based Marketing Foundations”

• “Measurement for Maximum Business Impact”

• “Buyer Research Fundamentals - Personas, Message Testing, Sales Enablement”

• “Sales & Marketing Collaboration”

• “Product Launch: Aim, Ready, Sell”

Workshops

Our clients love our workshops because they give us a chance to dig into the business, and align the team around shared goals in an intensive, rapid way.

Each workshop starts with input interviews conducted with key members of your team. Based on your feedback, a custom agenda is built. Workshops can be fully immersive two-day experiences, or conducted in shorter burst sessions that fit more easily into busy schedules.

Every workshop is designed to spur action, not just to document ideas. That’s why all of our live workshops include two post workshop check-in sessions. One at 30-days, and the other at 90 days. These check in sessions hold the team accountable to executing on their goals, and provide an opportunity to explore ideas that need further refinement.

Our most popular workshops include:

• Go to Market Planning - This workshop may be designed to aggressively pursue a new market opportunity, or to refocus efforts around a segment of your business that has stalled. Often, organizations lean on us to help facilitate routine, but important, annual planning processes.

• Strategic Alignment - Even well-run companies find themselves disconnected from time to time. In this workshop, the leadership team comes together to reinvigorate and realign around shared goals.

• Jumpstart Ambassadors - Great plans need exceptional execution to shine. Our ambassador focused task force workshops put emphasis on parts of your business that are prime for growth.

• Project/Product Requirements Gathering & Prioritization - If you are like most businesses, there are many things you could choose to pursue. In these sessions we align the team around very specific projects or product development objectives.

• Accelerate Account Based Go to Market - There is a lot of talk about strategic account-based marketing and selling. Most organizations struggle to organize around best practices. This workshop elevates your ABM efforts to maximize impact.

• Sales & Marketing Alignment - The most effective organizations have sales and marketing working in lockstep but it’s often hard to put this into practice. This workshop brings sales and marketing together in a way that drives short and long term performance improvements.

Unleash Possible can be the experienced, trusted advisor that offers candid guidance and asks the tough questions, to ensure you’re seeing the whole picture to keep you and your strategy on the right path.