Read to dig deep
Unleash Possible: A Marketing Playbook That Drives B2B Sales
Got a minute? Learn why readers are using Unleash Possible as their marketing blueprint.
A how-to guide for high-growth marketing in complex selling environments. I don’t just tell you what to do, I show you how to do it, and how to partner with sales to get the right results.
Marketers should read this book. But also, sales and company leaders should read this book to learn how sales can get the most out of marketing. Bring on the collaboration.
Samantha draws from over 20 years of strategic planning and hands-on marketing expertise to unleash the possible in high-growth organizations.
Author: Samantha Stone, Founder of the Marketing Advisory Network
Attend any marketing conference, sign up for one of a bazillion webinars available or read many of the published books about marketing and you will find inspiring advice to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.
The problem is – most of these books tell you to transform, but they do little to address the practical realities of making these changes in organizations that have complex relationships with sales.
Unleash Possible changes that – it’s a how-to manual for B2B marketers to:
become experts their sales teams turn to for guidance.
change the way marketing is done to better serve their customers.
drive more revenue, growth and profitability.
The Buzz
“This is a book that should not only be read by marketers. It’s a book that should be on the desk of every executive in the company. It should be required reading for the head of sales, technology, and most importantly, the CEO, to help create a shared vision of marketing to grow and sustain the business (and to do it well!)”
How to get the most out of the book?
Start a Book Club
Lunch time book clubs help bring diverse skill sets together to apply lessons explored in the book to your business. If you need tips for setting up your book club don’t hesitate to reach out.
Schedule an Unleash Possible Workshop
This one or two-day workshop will help your team Unleash Possible with hands-on exercises and practical advice. If you’re interested in finding out more contact me to explore the details.
Share the Book with Co-Workers
If you know a sales, marketing or business professional that could benefit from rethinking their assumptions about marketing encourage them to sign up at www.unleashpossible.com.
Download free templates
1. Aim-Ready-Sell Launch Template
Launching a new product can be exhilarating and overwhelming at the same time. The Aim-Ready-Sell template will help you stay organized.
2. Content Strategy Template
No matter what study you read having a documented content strategy is a key contributing factor to the success of your content marketing efforts. Use this handy content strategy template to go from thinking about a plan to acting on one.
“I love the Content Strategy Template. It took an overwhelming job and broke it down into manageable tasks.”
Content-Strategy-Workbook.xlsx
3. Content SLA Template
Content SLAs can be a very valuable tool when executed effectively. Use the attached template to make sure you make the most of yours.
What readers are saying
Unleash Possible helps you create the necessary (but often elusive) connection between product, sales, and marketing.
Ann Handley, Chief Content Officer, MarketingProfs
Unleash Possible is a no-nonsense book with actionable advice that marketers can use to realize their company’s potential. Samantha does this leveraging her straight-forward manner, citing her own real-life experiences to illustrate not just what to do, but how to do it. Easy to read and entertaining to boot, Unleash Possible is a must read for any marketer looking to honestly evaluate their marketing plan and hinge it to what’s important to their company.
Maribeth Ross, CMO Monetate
Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.
Carlos Hidalgo CEO; ANNUITAS Author of Driving Demand
Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).
Matt Heinz President | Heinz Marketing Inc
The most realistic assessment of what’s going on in B2B marketing today that I’ve seen. I love the practical, actionable slant, and the case studies that are used to illustrate the story.
Anne Janzer, Marketer and Author
Unleash Possible” is filled with case studies and practical “how-tos” delivered with Samantha’s warmth and unique insight. It lends a clear path for how to progress your organization forward. She not only shares what we should, and should not, be doing, but she shows you how to get it done, and how to hold marketing accountable to meaningful business metrics.
Claudine Bianchi CMO, ClickSoftware
This is a book that should not only be read by marketers. It’s a book that should be on the desk of every executive in the company. It should be required reading for the head of sales, technology, and most importantly, the CEO, to help create a shared vision of marketing to grow and sustain the business (and to do it well!)
Jere Doyle, Managing Director at Sigma Prime Ventures
I first had the privilege of working with Samantha nearly 20 years ago, when I watched her build one of the most dominant Channels Marketing organizations in the document management software space. Since then, I have considered her a trusted advisor in helping me to develop marketing, lead generation, and sales-driving strategies within retail organizations ranging in size from start-ups to $70B/yr in revenue. Samantha is fantastic at helping business leaders explore innovative solutions with a smart balance of creativity, pragmatism, and insight. Unleash Possible delivers the same fantastic best practices that I have seen drive success for her companies and clients.
Jamie Dooley, Retail eCommerce Executive