Oh Baby, Talk CRM to Me...

During CRM Evolution I had the chance to sit down with Butch Stearns and talk about CRM's role in modern customer experiences.In the video I explain:

  • The four reasons every business needs a community

  • Why data integration sits at the intersection of technology and business

  • How back & front office collaboration is a business imperative

  • The single most important thing you can do to align sales & marketing

Special thanks to SAP Hybris for making this video possible.What creative things are you doing with your CRM data? 

Marketing Best Practices, Sales EnablementCRM, customer experience